FOR PROFESSIONALS NAVIGATING WHAT COMES NEXT
Build a career that reflects the value you bring.
I help people close the gap between the value they bring and how that value is understood, so they can access job opportunities that better reflect their experience and expertise.
Through career and leadership coaching, I work with people preparing for promotion, pursuing a new role, stepping into leadership or navigating a career change. I help them position their experience more clearly, communicate the value they bring and build recognition that supports what they want to do next.
Trusted to support professionals, leaders and organisations
Great work does not always speak for itself
You can have significant experience, deep expertise, and a track record of delivering results, yet still find that the opportunities available to you don’t reflect the value you bring.
Career progression is influenced by how clearly you communicate your value, how you position your experience and whether your professional reputation supports the direction you want your career to take.
When those things are out of step, you may miss out on interviews, be overlooked for promotions, or wonder why your experience isn’t translating into the opportunities you expected.
That is the gap I help you address.
How I can help
Whether you are being overlooked for promotions, missing out on interviews, navigating redundancy, repositioning your career after moving countries, changing direction or stepping into greater leadership responsibility, I help you communicate the value you bring more clearly.
Career Coaching
For people who are deciding what comes next in their career. You may be preparing for promotion, considering a new role, changing direction or feeling uncertain about the path ahead.
Career coaching helps you clarify your goals, assess your options and make more deliberate decisions about the roles, opportunities and direction that are right for you.
Professional Brand Coaching
For people who know they have the experience and expertise, but are not yet being recognised for it in the way they need to be.
Professional Brand Coaching helps you strengthen how you position your experience, communicate the value you bring and build the recognition needed to support promotions, interviews and new opportunities.
Leadership Coaching
For people stepping into leadership, preparing for greater responsibility or wanting to strengthen how they lead at a more senior level.
Leadership Coaching helps you strengthen how you communicate, influence, make decisions, lead others and build trust as your responsibilities grow.
The VAKA Career Vault™
A practical learning and support hub for your career growth.
Access masterclasses, courses, tools and community in one place, designed to help you strengthen how you are positioned, communicate the value you bring and make more deliberate career decisions.
Not sure what is getting in the way?
If your career is not moving in the way you expected, the issue is not always experience or capability.
The VAKA Career Progression Check-In helps you identify where you may be getting stuck, from career direction and positioning to how clearly you communicate the value you bring.
You will get a clearer view of what is working, what may be holding you back and where to focus next.
I’m Emmagness. Most people call me Em.
I’m a Career and Leadership Coach, brand strategist and senior strategic communications leader.
My career hasn’t followed a neat, predictable path. I’ve moved countries, rebuilt professional recognition, changed industries, navigated redundancy and progressed into increasingly senior leadership roles. I know what it’s like to have experience behind you while still needing to work out how to position yourself for what comes next.
I bring more than 15 years of experience across brand, communications, marketing and leadership to my coaching. That means we can work on the career decision itself, as well as the positioning, communication and perceptions that may be influencing your opportunities.
I created VAKA to help people make clearer career decisions, communicate the value they bring and build careers that better reflect their experience and expertise.
Upcoming masterclasses & events
CV & LinkedIn Workshop: Strategic Career Positioning
Strengthen how you present your experience across your CV and LinkedIn so employers can quickly understand the value you bring and the roles you are suited to.
Tuesday, 9 February 2027 | Live online | 6.00pm AEST / 9.00pm NZDT
Interview & Career Progression Workshop: Strategic Career Positioning
Learn how to communicate your value more clearly in interviews, career conversations and the workplace, with a stronger focus on achievements, visibility and readiness for greater responsibility.
Tuesday, 23 February 2027 | Live online | 6.00pm AEST / 9.00pm NZDT
Learn with Em
Strategies on career growth, leadership and professional positioning, designed to help you understand the patterns shaping how you are seen, how you lead and what opportunities open up next.
Upper limiting beliefs in leadership | Why high performers pull back
Why success can sometimes trigger hesitation, overthinking or withdrawal, and how upper-limiting beliefs can affect visibility, delegation, decision-making and team performance.
Executive Presence Isn’t About How You Dress | The Real Leadership Blind Spot
A clearer look at what executive presence actually means, how leadership signals are interpreted and why communication, visibility and positioning shape who gets recognised for greater responsibility.
How to define your professional positioning
A practical guide to clarifying what you want to be known for, connecting your experience to the opportunities ahead and making your expertise easier for others to understand.
Get in touch
Contact me
You don’t need to have your whole career figured out.
You may simply need the right support for the decision, conversation or opportunity in front of you. Get in touch and share what you are looking for.
